Seventh Generation's rebrand is a big shift in their visual identity as a brand. The new identity stayed true to the legacy of the 30+ year brand and green category and flexed into a new modern shape. The packaging design is now unified across the entire portfolio.
Brand Identity & Brand Book Development
Through a defined need state and distinctive brand assets (DBAs) Seventh Generation's flexible design system drives consistency in tone, voice and brand salience.
Erica Allen Photo. |. Molly Velte Styling
Julie Goldstone. |. Molly Velte Styling
Project Credits:
Seventh Generation In-House Creative Team
Seventh Generation Marketing
Seventh Generation Digital Hub
Design Bridge, Identity & Brand World
Driven Studio, Graphic Design & Videography
Third & Grove, Website
Erica Allen, Photographer
Julie Goldstone, Photographer
Molly Velte, Stylist
My role: Creative Director and rebrand rollout & launch, project lead