Credit: Harvey | Severance
Client: Green Mountain Coffee Roasters
Role: Designer, account management, project management
Description: Keurig Green Mountain turned to Harvey|Severance to refresh their cafe and visitor center, housed in the historic Waterbury, Vermont train station. Harvey|Severance worked with the existing brand style guides for Green Mountain Coffee and Keurig to showcase storytelling for each brand in a shared environment. The new visitor experience includes the company’s history, innovation, and social mission through interactive kiosks, hand-drawn menus, story panels, a giant steel world coffee map, and a company timeline made from printed plywood.